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5 Ways to Market Self-Published Books on a Shoestring Budget

5 Ways to Market Self-Published Books on a Shoestring Budget

Self-publishing books is on the rise, as even celebrity and well-known authors opt for that route to publication. In fact, Lulu.com reports that the number of print titles they produced in 2011 was approximately 50,000, which represented a 9 percent increase over the prior year. In addition to their print sales, they also published over 115,000 new e-book titles last year, which was a 22 percent increase. Self-publishing has been made easy, but authors can increase their chances of sales success by making marketing a priority.

“Authors don’t need to spend a lot of money to market their books,” explains Sarah Gilbert, director of sales at Lulu.com (www.lulu.com), a self-publishing company. “There are plenty of marketing options that are either free or quite affordable, all of which can help authors to reach their target market and sell more books.”

Here are 5 ways that authors can help to market their self-published books on a shoestring budget:

Tony Award winner Brian Stokes Mitchell appears at the Hylton Performing Arts Center

Tony Award winner Brian Stokes Mitchell appears at the Hylton Performing Arts Center

Dubbed Broadway's "last leading man" by The New York Times, Tony Award-winning singer, actor and entertainer Brian Stokes Mitchell will appear at the Hylton Performing Arts Center on George Mason University's Prince William Campus on Saturday, May 5 at 8 p.m.

Taking the Hylton Center's Merchant Hall stage for the first time, "Stokes," as he prefers to be called, brings a thrilling program showcasing his dynamic repertoire, which includes timeless show tunes, heartrending ballads and classic loves songs, such as "Embraceable You," "They Can't Take That Away From Me," "It Ain't Easy Being Green" and his showstopper, "The Impossible Dream" from "Man of La Mancha." Stokes earned a Tony nomination and the Helen Hayes Award for his role as Cervantes/Quixote in the 2002 Broadway revival of this classic musical.

FRESHFARM Market Opening & Food Drive for The Homeless

FRESHFARM Market Opening & Food Drive for The Homeless

Looking for the perfect way to start your Saturday mornings? 

The FRESHFARM Market returns for its second season in Bethesda on Saturday, May 5th.

This market features meat, artisan cheeses, breads, pastries, pies, fresh fruits and veggies from 9 a.m. to 1 p.m. on Norfolk Ave. at Fairmont Ave.

On Saturday, May 5, there will also be a food drive to benefit, Bethesda Cares, a community outreach organization, which addresses the problems of the homeless

Bethesda residents and shoppers can donate in one of three ways to Bethesda Cares:

  1. Bring grains, pasta or dried beans (non-perishable items).
  2. Shop at the market for fresh fruits or veggies to donate.
  3. Make a cash or check donation.

The Bethesda FRESHFARM Market opening day will also feature live music, and balloon twisting!

D.C. Food Truck Festival Comes to RFK May 5

D.C. Food Truck Festival Comes to RFK May 5

No Cinco de Mayo plans? You're in luck.

Curbside Cookoff: Trucko De Mayo is set to take place on Saturday, May 5 from noon until 9:00 p.m. on the RFK Stadium Festival Grounds. The food festival features free admission, live music, two bars and over 35 food trucks including Dangerously Delicious, Fojol, DC Slices, Curbside Cupcakes, Red Hook Lobster and more!

School of Rock, a rock band consisting of students ages 8 to 17, will perform from 4 – 6 p.m.

For more information, and a full list of participating vendors click here!